New Xbox Dashboard Mockup Hints at Potential UI Overhaul for 2026
…One of the big shifts has been to nix the “this is an Xbox” campaign that sought to make anything and everything into "an Xbox." However, the company is still looking to…
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Well, those good XBOX vibes were fun while they lasted
…Recommended Videos The vibe shift was palpable, between saying all the right things about re-focusing on the brand and XBOX players, to decreasing the subscription price for Game Pass, to a…
VP Claims Consoles Are Selling Faster Than Xbox Can Make Them, But No One Believes Him
…Now an editor, their focus has shifted to being the leading affiliate expert at the site, building relationships between TheGamer and global brands including Mattel, Funko, and The Pokemon Company. Sign in…
Sorry Console Exclusives, I Didn't Mean All The Awful Things I Said About You
…This shift in strategy has been rumoured for some time after releases like Spider-Man 2 and Ratchet and Clank: Rift Apart underperformed, likely bringing up whether the resources required to port…
Clockwork Revolution Proves Xbox Needs a Clear Exclusivity Strategy
…and I think it's absolutely fair for her to make a shift in terms of how the brand thinks about exclusivity as it tries to consolidate its core audience. I just…
Gears of War: E-Day Definitely Wasn't Planned To Be Xbox Exclusive
…truckload even before the strategy was shifted to abandoned future PC ports. Gamers are fickle and territorial creatures, and will swear their loyalty to hardware brands and the titles available on their…
I went to the Xbox Showcase, met with Xbox execs, fans, devs — Something HAS changed ... for now.
…They now see it as an opportunity to create culture and community around the Xbox brand, with a dedicated hardware ecosystem at its core, and games, brands, merchandising, movies, TV shows, and…
Xbox is undergoing more change in the next few years than in its entire 25-year history
…This includes a return to the iconic green branding, the revival of the FanFest event, and ongoing overhauls to Xbox services such as Game Pass, Copilot AI, and other features within the…
Xbox reveals new boot-up sound for the first time in years, releases next week
…Xbox is introducing a new startup sound and animation next week, reflecting a broader rebranding effort led by CEO Asha Sharma to strengthen Xbox's identity amid shifts in console, PC, and…
Microsoft may genuinely about to change and head in a fruitful new direction
…The report states that Microsoft's push to make everything an Xbox significantly hurt its brand and weakened the Xbox ecosystem as a whole, but now, with the shift toward exclusivity, having…