Take-Two CEO Strauss Zelnick still rejects the idea AI can tackle games on the scale of GTA 6: "Creating a hit of that magnitude does require human engagement and creativity"
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Take-Two Interactive
Take-Two Interactive Software, Inc. is an American video game publisher and developer headquartered in New York City.
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GTA 6's multi-billion-dollar budget is 'a high-stakes game for big boys only,' Take-Two boss says, but he's 'cool with it'
["gta-vi","take-two-interactive","forza-horizon"]
Take-Two's CEO says AI's not in the business of making hits, 'datasets by their very nature are backward looking', but that doesn't mean AI can't be 'super helpful'
…But instead of warbling on for the rest of this article I'll just hand it over to Take-Two Interactive's CEO Strauss Zelnick, who recently discussed, during a podcast with…
Take-Two CEO Suggests Company May Acquire More Dev Studios Soon
Electronic Arts Grand Theft Auto 6 Max Payne Remedy Entertainment Ubisoft By Rebekah Valentine Published May 22, 2026 | Comments ( 6 ) Take-Two Interactive is all but guaranteed to come into an awful…
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GTA 6 price will be 'very reasonable', says Take-Two CEO
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Take-Two boss says AI meets company's business tenants, reiterates tech won't replace creatives and artists
…Take-Two Interactive CEO Strauss Zelnick: The 3-part strategy of Take-Two is: Be the most creative, the most innovative, the most efficient. We think AI informs all three. Anything that…
In the wake of $100 GTA 6 rumours, Take-Two still won't give an actual price, but says "our job is to charge way, way, way less of the value"
["gta-vi","take-two-interactive"]
Take-Two CEO Comments on Borderlands 4 Switch 2 Port Status
…Related Take-Two CEO Says Borderlands 4 Launch Was 'Softer' Than Expected Take-Two Interactive CEO Strauss Zelnick states that Borderlands 4 did not perform as well on the sales charts as…
NBA 2K26 Coming To GTA+ Soon As Rockstar's Subscription Service Expands
…you reading this probably know, but GTA 6 developer Rockstar Games is owned by Take-Two Interactive, a large video game company that also owns Borderlands and sports game publisher 2K. If…
GTA 6 expected to help drive record $8.1 billion earnings for Take-Two
…Take-Two Interactive just posted its last earnings results, including some eye-opening expectations for this fiscal year, FY27. According to the slides, Take-Two expects to earn between $7.9 and…