… Sharma has pushed forward some bold initiatives to help combat this, including a revamp of the leadership team and a new Discord x Game Pass partnership . …
… By Zack Zwiezen Published June 16, 2026 Xbox In Talks To Close Double Fine And Ninja Theory, Which Just Revealed Its New Game Though the studios could go independent, heavy job losses are still likely By Rebekah Valentine Published June 15, 2026 Xbox Is Planning To Shutter Peabody-Award-Winning Sou…
… It revealed that Microsoft is dropping "Microsoft Gaming" completely and is fully rebranding its gaming division back to just Xbox, and is aiming to make sure that "Xbox will be where the world plays." It also comes after several sweeping improvements have come to Xbox in Sharma's first two months,… …
… In May, the publisher revamped its Series X UI so that every element, from the boot up to the achievement badges, screamed Xbox in its branding. Two days later, Microsoft updated its internal branding from Xbox to XBOX. …
TweakTown News Gaming TL;DR: Xbox CEO Asha Sharma has revamped the leadership team by hiring executives from Microsoft's CoreAI and Instacart to drive growth and improve profitability. …
… Between lowering the price of Game Pass Ultimate to unveiling a new Xbox logo , Sharma has been working to revamp the brand's identity. This has raised questions about what changes will be in store for the rest of the year, and it's possible that fresh box art might be part of Xbox's upcoming plans. …
… So, we are going back to where we started and changing our team’s name." Indeed, Microsoft's Xbox campus itself has been revamping with loads of "return of Xbox" speak, including a retooled logo design like the one seen above. …
… While Microsoft has expanded distribution of some Xbox titles to additional platforms, Sony may be moving toward a more selective approach, especially for its high-profile single-player franchises. …
… The colossal patch is adding and reworking a ton of weapons and armor sets, with revamped activities, new "Pantheon" raid gauntlet challenges, and more set to drop as well. …
… Early this year brought forth one of Xbox's biggest leadership shake-ups yet, and major company changes have continued to come seemingly every week at this point. Back in February, Phil Spencer left Xbox, and his expected successor Sarah Bond exited the company with him. …